Aims, Mission & Vision

REAP (Rural Environmental Action Plan) is an environmental and sustainable development charity based in Keith in the North East of Scotland. Established in October 1997 as a Community Service Volunteers (CSV) project, REAP became an independent, local charity and company limited by guarantee in 2007. REAP has a Board of Trustees and Directors (see ‘Our People‘).

REAP works to raise environmental awareness, tackle economic inequality and engage in social enterprise. REAP uses different ways of engaging with the community at all levels to get home the environmental message, including fun, bespoke sessions with a wide variety of groups and individuals, school based education and activities, and energy advice sessions.

For our funded work we enjoy a constructive relationship with all our funders, who have helped us deliver on our aims, and exceed our targets. We have delivered consultancy work to many current and previous partners and clients including NHS Grampian, The Moray Council, Moray Citizen’s Advice Bureau, the Scottish Government and tsiMORAY.

Vision and Mission Statement:

REAP aims to reconnect folk, work and place in order to make sustainability relevant to local communities.


  • Impartial and independent
  • Working in partnership
  • Fairness and equity
  • Trust and confidence
  • Community service


1. Economic: To deliver, promote and support equitable and sustainable community-led economic solutions.

2. Environmental: To raise environmental awareness and to take action to enhance our shared environment

3. Social (Folk): To help initiate action that promotes and actively supports cohesive communities that have the ability to meet their own needs.

4. Internal: To deliver a professional service by integrating an ethical approach and financial viability